Choose Your Selling Strategy.
BLDG offers two distinct paths — one protects your equity with a flat fee, the other engineers the highest possible price from the market. Both are backed by years of local mastery.
Pick Your Path
Which strategy fits your goal?
Flat Fee Listing
From $9,500
Full-service brokerage at a fixed price — not a percentage. Your fee is the same whether your home sells for $700k or $1.5M. You keep the difference.
- MLS, photography & signage
- Offer review & negotiation
- 3 tiered packages to choose from
- Save avg. $15,000 vs. traditional commission
Best for: Sellers who want full service without paying a percentage
See Flat Fee Packages ↓Demand Blueprint
2.5% listing fee
A complete demand-engineering system built to pull the highest possible number from the market. Structured process. Concentrated showings. Offer deadline. Competitive bids.
- Pre-listing inspections & appraisal
- 8 open houses + scheduled offer deadline
- Full Media Plus marketing included
- Engineered for contingency-free offers
Best for: Sellers whose priority is net proceeds, not the lowest fee
See the Blueprint ↓Option 01
Save Your Equity.
Sell with BLDG.
Save an average of $15,000 by selling with BLDG Realty. Full representation. A flat fee, not a percentage — your fee is the same whether your home sells for $700,000 or $1.5 million.
Save Thousands
We charge a Fair Fixed Fee — saving our clients an average of $15,000 vs. a traditional percentage commission.
Only Pay for What You Need
Three tiered service plans let you choose exactly the level of marketing your home requires.
Full Service, No Corners Cut
You get so much more than you pay for. We obsess about the client experience at every step.
A Better Process
Our industry is known for winging it. With BLDG's proven process, nothing falls through the cracks.
Team Approach
Your dedicated agent plus on-demand access to our team of specialists who handle all the details.
Proven Marketing Strategy
The latest technology combined with the most effective traditional methods — selling your home for more, faster.
| Essentials | Full Service | Media Plus | |
|---|---|---|---|
| Core Representation | |||
| MLS listing, professional photography & signage | ✓ | ✓ | ✓ |
| Contract & disclosure management | ✓ | ✓ | ✓ |
| Offer review & negotiation | ✓ | ✓ | ✓ |
| Open houses | 2 | 4 | 4 |
| Property brochure | Double-sided, full color | 4-page, matte finish | 4-page, matte finish |
| Marketing & Presentation | |||
| Whole-home cleaning | — | ✓ | ✓ |
| Organic social media posts | — | ✓ | ✓ |
| Agent email blast (up to 4,800 local agents) | — | ✓ | ✓ |
| Single-property website + custom domain | — | ✓ | ✓ |
| Media Plus — Premium Marketing | |||
| Listing video | — | — | ✓ |
| Zillow Showcase | — | — | ✓ |
| Paid social (Meta + YouTube, includes ad spend) | — | — | ✓ |
| Neighborhood mailing (up to 500 homes) | — | — | ✓ |
What a Flat Fee Means at Chino Hills Prices
A flat fee costs less as a percentage the more your home sells for. Compared against a traditional 2.5% listing commission:
| Sale price | Essentials $9,500 | You save | Full Service $12,500 | You save |
|---|---|---|---|---|
| $700,000 | 1.36% | $8,000 | 1.79% | $5,000 |
| $800,000Chino Median | 1.19% | $10,500 | 1.56% | $7,500 |
| $900,000 | 1.06% | $13,000 | 1.39% | $10,000 |
| $1,000,000Eastvale Median | 0.95% | $15,500 | 1.25% | $12,500 |
| $1,100,000 | 0.86% | $15,500 | 1.13% | $15,000 |
| $1,200,000 | 0.79% | $20,500 | 1.04% | $17,500 |
| $1,500,000 | 0.63% | $28,000 | 0.83% | $25,000 |
Median prices for each city are a most recent 3-month Rolling Average Median price. City designations are rounded to the nearest sales price example figure.
Want to hear more about what makes us different?
Let's ChatYou built your equity. We help you maximize it.
We don't just market your home. We engineer the sale.
The Demand Blueprint promises sellers certainty their home will sell for the highest price, on their terms, and within their timeline. It is a complete system built for sellers whose priority is the net result, not the lowest fee — and it works hardest at higher price points, where a few points of improvement is a very large number.
Total Control
The seller maintains complete control — setting terms, reserve price, listing timeline, and selecting the best buyer.
Scheduled Sales Process
Structured open houses minimize disruptions. A set offer deadline drives buyer urgency and competitive offers.
Build a Marketplace
An attractive list price maximizes value by drawing buyer demand and letting motivated buyers compete for the same property.
Market-Driven Feedback
Discover your property's true market value through transparent competition. Sellers receive maximum price with no guesswork.
Reduce Time on Market
Faster closing enhances perceived value. Minimizing days on market protects your listing's reputation and sale price.
Increased Transparency
Transparency levels the playing field for buyers, increasing comfort to submit competitive offers.
The Four-Step Process
Prepare the home to remove every objection
We complete inspections, a pest report, a sewer scope, and a pre-listing appraisal before we go live.
“The work our team puts into your home before your home hits the market gives buyer peace of mind to write an offer that's meant to compete with other buyers and not against the seller.”
Price to expand the buyer pool
A strategic entry price draws more qualified buyers through the door than a 'price high and wait' listing.
“A wider pool is what creates the multiple offers that drive the final number up — the entry price is bait, not the destination.”
Concentrate showings to create social proof
Showings are scheduled into defined windows so buyers arrive to find other buyers.
“A home shown quietly over three weeks feels available. A home shown with other buyers feels wanted - and wanted homes get chased. ”
The buyer removed every contingency.
Proof, from a recent Blueprint sale
“That is the most valuable thing that can happen to a seller. A contingency-free offer closes faster, is far less likely to fall out of escrow, and doesn't come back for repair credits after inspection. It is the direct result of a home that was prepped so thoroughly there was nothing left to negotiate. Our sales data shows the same pattern at scale: the homes that sell fast and competitive are the ones that were prepared, priced, and run as a process — and that gap is worth far more than the fee.”
Equity Advantage respects your equity. Demand Blueprint Grows it!
Blueprint vendor services are arranged and managed by BLDG; scope and scheduling are confirmed per property. Pricing strategy is set with the seller using current market data and comparable sales. Outcome figures are illustrative; results vary by home, condition, and market. Fee is listing-side only; buyer-agent compensation is a separate seller decision.
Ready to Master the Market?
Join over 100+ local families who trusted Mike Velez and BLDG Realty with their most important investment.